Developing early software project estimates is an industry best practice, but creating those estimates is only half the battle when it comes to improving productivity. By continually keeping the pulse of a project—measuring performance against estimates and adjusting when necessary—teams can gain valuable insight into their software development processes. This insight can be leveraged in future development cycles, leading to more efficient production and a better bottom line. Estimates are just the beginning. In this article for Project Times, Larry Putnam, Jr. explains how project tracking, reforecasting, and post project review are three valuable strategies teams can employ to monitor the development process and improve outcomes.